About project

Bitcoin Academie is an online platform for learning everything related to bitcoin. The Bitcoin Akademie will provide various content such as an e-learning platform including certificates as well as tips and tricks on how to use bitcoin. In the first phase, the Bitcoin Akademie will focus on the German-speaking market (DACH), and later on on the English-speaking target group. In addition, the Bitcoin Akademie will advise people and companies, hold seminars, act as guest speakers at universities as well as forums, etc.

Task

The main task was to arouse the viewer's curiosity to learn more about the brand and build trust in the professional service.

Branding should be modern and attract the attention of progressive youth and people who follow the tendencies of the crypto market and financial and technological trends in general.

Result

The idea behind the logo is two books stacked on top of each other, strikingly reminiscent of the letter "B". 

The client received a complete brand book: a logo in various states and color palettes (including an animated version), a style guide, a color palette, a font guide, style patterns, and an avatar design for social media.