Grazie Nonna is a modern pasta brand inspired by the comfort and warmth of traditional Italian cooking. The brand brings the feeling of a homemade meal into a fresh, contemporary identity celebrating pasta, simple ingredients, and the joy of sharing good food.

To create a fresh, modern, and authentic identity for Grazie Nonna that moves beyond the typical nostalgic Italian aesthetic while still reflecting the warmth of traditional Italian food.

Created in response to Briefcorp

Grazie Nonna brings Italian comfort food into a bold and contemporary visual world.

Instead of using a predictable Nonna illustration, I created a playful cat carrying a tomato as the brand character. The cat represents the warmth and personality of home while giving the brand a more distinctive and flexible visual identity.

Combined with bold typography and a vibrant blue, red, and yellow colour palette, the identity feels playful, fresh, and memorable.

Looking to build a brand that feels like you? I’d love to work with you. Let’s create something cool together. 🩵