The brief was to turn a niche fragrance launch into something that reads as cinema, not commerce. I went with one hard key light, a long lens and deliberate camera moves, with smoke, moss and cracked stone. The bottle appears late, earned rather than announced, in deep forest green, brass and obsidian. Delivered a 45s film, 15s and 6s cutdowns, hero key visuals and a vertical reel edit. More: https://4minus1d.pro/work/abu-haashir-green-cinematic
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Cinematic launch film and key visuals for a niche fragrance. I directed it and made the visuals.