The brief was to sell an Alpine Rose stem-cell face cream as a luxury object, not a skincare product. I choreographed petals, droplets and glass as one gesture, treating macro water, hibiscus petals and the jar like sculpture, in peach, deep magenta and glass. Motion is used to breathe, not to explain. Delivered a square film, horizontal cutdowns, key visuals and paid-social variants. More: https://4minus1d.pro/work/lucevo-alpine-rose
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Luxury skincare motion film for an Italian regenerating cream. I directed it and made the film.