Logo Concept & Brand Identity
Bojana Todorovska
1 collaborator
The logo for GII – the Office for Equality and Inclusion is built on powerful symbolism that reflects our mission and values.
The "G" is designed to represent both a bridge and a puzzle piece.
As a bridge, it symbolizes connection, unity, and progress—core principles of equality and inclusion.
As a puzzle piece, it stands for the importance of every individual in building a complete and inclusive society.
Visually, it still reads as the letter G, anchoring the identity in the organization’s name.
The "II" in the logo serves a dual purpose:
It represents the concept of "еднаквост" (equality)—two equal, parallel lines, simple yet powerful in their message.
At the same time, it reflects the "II" from the acronym GII, reinforcing the name within the visual mark.
The design process began with research on the organization’s values, audience, and context, exploring symbols of connection, equality, and community
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Posted Oct 7, 2025
Designed a symbolic logo for GII reflecting equality and inclusion.
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