This project is a visual exploration of how traditional art techniques can be reimagined for modern digital communication. By designing an original typeface through linoleum carving, the work investigates the tension — and harmony — between analog craftsmanship and digital design. It challenges the notion that handmade processes are outdated by proving their relevance and adaptability in a contemporary, screen-based world.

This project began with the creation of a custom alphabet, carved by hand into linoleum blocks using traditional printmaking technique. The process embraced the natural imperfections of manual work — every letter carries the texture, pressure, and rhythm of the hand.

The final outcome is an editorial-style poster that uses the custom typeface to highlight the project's concept. It serves as a visual statement about the relevance of traditional craft in today’s digital world — a reminder that handmade processes still hold emotional and aesthetic power, even when shared through a screen.