The company aimed to revamp their website's Preference Center by integrating it into a single, easy-to-use dashboard. This new feature includes added functionality such as the ability to manage subscriptions, save content for later, and view upcoming events.
The redesign features a streamlined side menu that organizes links into three main categories: Overview, Activity, and Settings, making navigation faster and more efficient. Additionally, a new tab which provides personalized insights based on users' preferences and subscriptions.