CARBEX — Brand Identity &

CARBEX — Brand Identity & Concept UI

A full brand concept for a premium pickleball gear company. Built to position CARBEX above the generic Amazon accessory bracket technical, clean, and system-ready across product, packaging, and digital. The visual language draws directly from the material: carbon fiber weave, precision geometry, cold teal against near-black. No athlete photography, no generic sports energy. Just the craft.

Delivered as a responsive single-page web experience covering brand identity direction, product presentation, spec system, upcoming paddle teaser, and brand manifesto. Typography set in Bebas Neue and DM Sans. Designed to scale across Amazon listings, Shopify, packaging, and physical product.

Scope: Brand direction · Visual system · UI concept · Tone of voice · Product presentation