Financial dashboards shouldn’t just show trends — they shoul...

Financial dashboards shouldn’t just show trends — they should explain what’s driving profitability.

In this project, I built a Tableau dashboard that connects weekly sales, costs, profit, and ROI in a single view, allowing leaders to see where and when returns were actually being generated.

What I focused on:

Aligning sales, cost, and profit to the same time grain

Making ROI visible alongside volume, not buried in spreadsheets

Enabling quick comparisons across venues, vendors, and performers

The result:

Teams could identify high-ROI weeks and segments and make informed decisions about pricing, spend, and future bookings.