Hue

Overview: Developed a custom Shopify ecommerce website for a mood wellness brand specializing in innovative products designed to enhance emotional well-being.

Requirements Gathering: Collaborated closely with the client and UI/UX designers to understand brand positioning, target audience, and ecommerce goals.

Design Conversion: Converted approved design mockups into responsive, high-performance Shopify themes using Liquid, HTML, and CSS.

Custom Shopify Development: Customized Shopify plugins and apps to support unique business needs, including enhancements to the checkout process.

Geolocation-Based Redirection: Implemented geolocation detection to automatically redirect users to region-specific storefronts (e.g., visitors from Singapore redirected to findmyhue.com.sg, Taiwan to .tw, and Malaysia to .my).

Quality Assurance: Performed cross-browser and multi-device testing to ensure a consistent and seamless user experience.

Deployment & Maintenance: Deployed the site on the Shopify platform and provided ongoing technical support and maintenance.

Technologies Used: Shopify, Liquid, HTML/CSS, JavaScript/jQuery, Shopify apps.