Nearly a century of history, reimagined for what comes next.

Founded in 1929, SAFFI1929 needed an identity that could honour its legacy while reflecting the company it has become. Our challenge was to find the balance between preserving its heritage and giving it a fresh, contemporary perspective.

At the heart of the redesign is a familiar symbol from the brand's history: the horse. Rediscovered in the archives and reinterpreted for today, it became the foundation of a renewed visual identity. Paired with refined typography, a considered colour palette and a cohesive design system, it brings together tradition, confidence and a forward-looking spirit.

The result is an identity that doesn't leave its history behind, but builds on it, bringing nearly 100 years of heritage into a new chapter.