Moving a Mythology E-book Brand from WordPress to Shopify

Moved the author bio, contact page, policies and brand assets from the old WordPress site

Rebuilt the pages in Shopify: About the Author, Videos, Contact, Privacy Policy, Terms and Conditions, data-sharing opt-out

Set up a landing page for the free Book 5 download

Customized Shopify's Dawn theme into the brand's own theme

Five e-books set up as digital products: Books 1-4 at USD 4.99, Book 5 free

A collection for the MythoReligio series plus a homepage built around the books and the videos

Keyword-based product descriptions and tags for each book (comparative religion, mythology, alternative history)

Meta titles, meta descriptions and Open Graph tags so links show the right title, description and image when shared

Google Ads and Google Merchant Center product feed

YouTube Shopping, so the books can be tagged in the documentary videos

Facebook Page and Instagram Business connected to the store

Rewrote SEO descriptions for 110 YouTube videos, with links back to the store and the free book

The brand went from a WordPress site with no checkout to a Shopify store that sells the books directly, with the same products showing up in Google Shopping, on YouTube and on Meta platforms.