Weekly Newsletters | Email Marketing

Sello T

Copywriter

eCommerce Marketer

Email Marketer

Google Docs

Hemingway App

MailerLite

Publishing

(Pictures and preview emails below)

Part of a weekly newsletter collection promoting romantic reads to the author's mailing list.

—The Challenge

Each week, the author engages in joint venture marketing with a fellow author, where she promotes the author's book and vice versa.

Promoting any product requires a deep understanding of that product, its features, benefits, and what makes it unique.

And most importantly, how to communicate the product to the audience.

—The Process

Beginning with research on the product, I familiarize myself with the product's description and identify the most magnetic tropes—the themes most attractive to the reader.

I familiarize myself with the product's reviews and testimonials to ensure they align with the product's messaging. Find out what readers like and what they don't like.

Then I familiarize myself with my client's brand voice and tone. This way, I can communicate with her mailing list in a manner that resonates and is consistent with the brand.

—The Outcome

With all my research handy, I start to craft copy that'll speak to the audience.

Here is where I follow a principle I picked up early in my copywriting journey—to be persuasive, appeal to your audience's emotional desires.

Using both internal and external research, I transform the product's magnetic tropes into a strong hook. I translate the product's benefits into customer benefits so that the reader can easily resonate with the product.

And keeping the tone guide handy, I use the exact words my client's brand voice would use to describe the product she's promoting from the subject line to the soft, but enticing, CTA.