Redesigned Myntra's core shopping experience by Arunav DekaRedesigned Myntra's core shopping experience by Arunav Deka

Redesigned Myntra's core shopping experience

Portfolio project
Arunav Deka
Redesigned Myntra's core shopping experience with an AI-powered style layer — including personalised outfit recommendations, virtual try-on, digital wardrobe management, and a gamified style challenge system. The project involved user journey mapping, identifying drop-off points in the discovery-to-purchase flow, and designing a seamless experience that converts style inspiration into confident buying decisions.

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Redesigned Myntra's core shopping experience with an AI-powered style layer — including personalised outfit recommendations, virtual try-on, digital wardrobe...

Timeline

Jun 1, 2025 - Jul 1, 2026

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