Arunav Deka
Fresh Graduate | IITG | UI/UX | 4 years of experience
New to Contra
Arunav is ready for their next project!
Xarathi is an AI-powered mobile app designed to help India's marginal farmers access government welfare schemes — without needing literacy, internet connectivity, or a smartphone. I led the end-to-end UX, from field research with farmers in rural Assam to a voice-first, vernacular interface that converts complex government forms into simple conversations. The product includes an AI benefits companion, offline helpline integration, and a self-service kiosk system for farmers with zero digital access.
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Zamana is an AI-powered hyper-personalized food discovery app for an early-stage startup founded by the creator of Styl. Designed in a 48-hour sprint, the product matches users to food experiences based on their taste and mood, while giving local food creators fair visibility. I led UX and UI across the full discovery and personalization flow.
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Redesigned Myntra's core shopping experience with an AI-powered style layer — including personalised outfit recommendations, virtual try-on, digital wardrobe management, and a gamified style challenge system. The project involved user journey mapping, identifying drop-off points in the discovery-to-purchase flow, and designing a seamless experience that converts style inspiration into confident buying decisions.
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Aldo is a sustainable transportation platform for young adults, combining car sharing and ride sharing into a single peer-to-peer experience.
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