KURE (Logo + Brand Guidelines)

For this project, I worked with KURE on creating their new logo and brand guidelines for their company. KURE is a business consulting service that serves as a strategic partner in the healthcare industry, offering services that fulfill marketing and scaling needs. For their logo, they wanted something bold, simple and clean. After multiple versions to pinpoint their logo, they finally landed on the concept below.

Blue and purple work well together, and elude a sense of comfort, professionalism, and class. I chose a lotus to represent tranquility, wisdom, and rebirth. These concepts also represent their business model because their clients can trust in them, and feel at peace knowing that the experts at KURE will open new avenues for success for their companies.

The brand guidelines were completed after the logo. Everything about their brand is to be simple and bold to emphasize that they make an impact through their expertise, and keep focused on the end-goal to get the best results for their clients.