Lifecycle Emails for Athleta
Yasmine Eve Studio
I assisted with extending Atheta's existing email component system across the post-purchase and next-purchase lifecycle.
Within established brand, voice, and layout constraints, I designed a scalable set of lifecycle emails using PDP-driven product and model photography. The system was built to remain evergreen, with promotional messaging layered in only when needed.
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Posted Jan 10, 2026
A scalable lifecycle email system for Athleta, blending PDP-driven content with editorial photography to create cohesive, high-performing campaigns.
