Develop a comprehensive recruitment platform tailored for the skilled trades industry.
Streamline the hiring process for both tradesmen and employers.
Provide ongoing career support to tradesmen.
The Challenge
TradeFoundry aimed to address the inefficiencies and challenges within the skilled trades recruitment process. These challenges included:
Lack of a centralized platform for tradesmen to connect with employers.
Cumbersome application processes and long response times.
Limited visibility for tradesmen into available opportunities.
Difficulty for employers to find qualified candidates efficiently.
The Process
Conceptualization and Market Research: Identified pain points in the skilled trades recruitment process. Researched existing platforms and their shortcomings.
Identified pain points in the skilled trades recruitment process.
Researched existing platforms and their shortcomings.
Design and Prototyping: Designed user-friendly interfaces for both tradesmen and employers. Prototyped key features including profile creation, program applications, and feedback mechanisms.
Designed user-friendly interfaces for both tradesmen and employers.
Prototyped key features including profile creation, program applications, and feedback mechanisms.
Development Sprints: Conducted four-week development sprints to iteratively build and refine the platform. Implemented guided prompts for profile creation to streamline the process. Developed a scalable architecture to handle increasing user traffic.
Conducted four-week development sprints to iteratively build and refine the platform.
Implemented guided prompts for profile creation to streamline the process.
Developed a scalable architecture to handle increasing user traffic.
Testing and Feedback: Conducted extensive testing to ensure platform functionality and usability. Gathered feedback from beta testers to make necessary improvements.
Conducted extensive testing to ensure platform functionality and usability.
Gathered feedback from beta testers to make necessary improvements.
Launch and Marketing: Launched TradeFoundry globally, targeting tradesmen and employers. Utilized digital marketing strategies to increase platform visibility.
Launched TradeFoundry globally, targeting tradesmen and employers.
Utilized digital marketing strategies to increase platform visibility.
User Support and Iteration: Provided ongoing support to users and addressed any issues promptly. Iterated on the platform based on user feedback and market trends.
Provided ongoing support to users and addressed any issues promptly.
Iterated on the platform based on user feedback and market trends.
The Outcome
TradeFoundry successfully revolutionized the skilled trades recruitment process, achieving the following outcomes:
Connected over 500 tradesmen with industry-leading employers within three months of launch.
Streamlined the recruitment process, reducing application times and improving response rates.
Increased visibility for tradesmen into available opportunities, leading to higher job placement rates.
Received positive feedback from users, with an average customer satisfaction rating of 4.5 stars.