This presentation explores AlUla's transformation into a premier global tourist destination, showcasing its rich history and stunning landscapes. We’ll highlight ancient sites like Madain Salih and the breathtaking rock formations that define the region. Key cultural events, such as the Winter at Tantora festival, will be featured, celebrating local and international talent through music, art, and gastronomy. Join us as we uncover AlUla's evolution into a vibrant hub for cultural exchange while honoring its unique heritage and historical significance.