Patch Bakery Brand Identity

Patch Bakery Brand Identity Design

Patch is a warm, artisanal bakery brand built around one simple feeling: "A little warmth, freshly baked." Every detail is designed to make everyday moments feel special.

I developed Patch's brand identity — including logo, hand-illustrated iconography, typography, and color palette — combining a soft sage color scheme with detailed vintage-style bread illustrations to reflect the brand's handcrafted, cozy character.

The goal was to create a visual identity that feels nostalgic and inviting, communicating warmth and quality in every element — from the custom logotype to the intricate line-art details.

Art Director

Ussama Ahmed