Kozy Nest | Brand Identity on Behance

This was an existing business, and at the time, they specialized in creating concrete flower pots. New owners came in, and they wanted to expand this into all kinds of decor products.

My goal was to create a brand identity that could give them the platform to expand into adjacent markets without losing their essence. Their previous name was "CEMmate Decors", and this constrained them into only cement-based products, such as the concrete pots they were making.

As such, the job started with coming up with a compelling name for the business. Below is the final presentation of the brand, along with my thought process and rationale for every choice I made along the way.