After two years of building the product, the launch of this website marked the official moment Verbal came out of "stealth-mode". So, it was important to make a strong statement about our established results with customers. As much as possible, it was important to convey the company as an authority in this new area of healthcare: clinical compliance automation with AI.

As a B2B enterprise product, the sales cycle on customer acquisition deals is substantial. So the primary purpose of the site is to gain reputation, credibility, to provide social proof and establish marketshare. Still, we focused on fundamental design principles for creating high-conversion pages. Only a few months after launch, and with no paid advertising, we successfully established an organic funnel of highly validated enterprise leads, every week.