I was responsible for:

Product discovery & UX strategy

User flows and interaction design

High-fidelity UI design (Website + Web app + admin system)

Design system and component library

Vendyz is a social commerce infrastructure that helps African sellers grow - with escrow protection, instant payouts and nationwide delivery. Vendyz transforms fragmented social media transactions into professional, dependable e-commerce channels, enabling sellers to focus purely on product and customer acquisition.

Social commerce in Africa is booming but broken. Sellers struggle with manual processes, and buyers are terrified of being scammed.

The Trust Deficit: High rates of fraud on Instagram/Twitter lead to a "Pay on Delivery" culture that hurts seller cash flow.

Logistics Fragmentation: Vendors spend hours chatting with multiple dispatch riders to find one who is available.

Payout Delays: Traditional payment gateways often hold funds longer than a small business can afford.

As the designer, you had to create a flow that feels as easy as a "DM" but as secure as a bank.

Escrow-First Checkout: I designed a checkout flow that clearly communicates the "Escrow Protection" status to the buyer, reducing "abandoned carts" caused by fear.

Dual-Persona Web App: A seamless switch between the Buyer view (tracking/dispute management) and the Vendor view (order management/delivery booking).

Delivery Integration: Instead of leaving the app, sellers can book nationwide delivery directly from their dashboard. I focused on making this "one-click" simple.

The Website: Designed to bridge the gap between "Stripe-level professionalism" and "Local market accessibility."

This landing page served as the primary funnel for the platform's launch, delivering tangible business results:

6,000+ User Signups driven through the optimized funnel.

Sub-second load times, reducing bounce rates significantly.

High conversion rate for the Waitlist and Beta launch.