This case study demonstrates the omnichannel deployment of an editorial asset as a valuable book trailer. Adapting a natively vertical structure—like a book—into horizontal (16:9) and square (1:1) ratios without compromising its visual integrity of the content presents a structure challenge. By going though a carefully planned technical analysis of the graphic assets during pre-production, I use to develop a scalable visual system for the product that guarantees absolute structural coherence across all delivery platforms.