Golden Trybe - Brand Revitalization

Golden Trybe had a meaningful mission, but lacked a coherent visual system. Their identity felt generic, and didn’t express the warmth, dignity and premium craftsmanship behind the products.

We built a complete brand system: a tactile visual language, a timeless symbol, a calm photographic direction and product-driven applications. A brand designed to age gracefully, just like the dogs it cares for.