Hellfire

When we got the call to work with Hellfire we were pretty excited since we all love spicy food here. But what was unique about this brand is that they wanted focus on natural ingredients. As advocates of environmental awareness we really resonated with their philosophy. As we dived deeper we learned all hot sauces are plant based but not all plant based products are vegan. Plant based usually means that while relatively vegetable and herbs have been used but so do ingredients like honey and gelatin which aren’t vegan.

That got us thinking, how can we make everything about the brand eco friendly and bring more awareness to the vegan lifestyle? While our friends at Hellfire focus on perfecting their recipe we focused on their appearance and experience the customer will have. We loved the idea of a vegan hot sauce is all natural. We wanted to take that line of thinking and turn the packaging into something that is all natural as well. We thought about how people see boxes, usually people see a box as something to thrown away but we wanted them to stop and think about the materials that are used in the process. We looked into how boxes are made. Looking into alternatives we found bio degradable and composable boxes. Not only the boxes but what ink is used and we found something called rice ink. It’s also safe for decomposing. So it can be used in your garden or farm.

It’s a brand built to spark energy, playfulness, and bold self-expression. Through cheeky messaging and vibrant visuals, Hellfire invites people to turn up the heat in their everyday lives and connect over a shared love for flavor and fun. The brand balances humor with attitude, creating a memorable experience that leaves a lasting impression.