Womads- Shopify Footwear Website Redesign

Womads offers high-quality, comfortable, and stylish leather sandals. The sandals are designed to be comfortable and stylish, and are made with high-quality materials

Breakdown of the Shopify store development process:

Understand Requirements: Gather information about the store’s goals, target audience, and brand identity. This is where you define the key features, look, and feel for the website.

Review Competitors & Inspiration: Explore other similar stores for inspiration (e.g., Black Sheep) and consider the features and design elements that align with the brand.

Define Structure & Sitemap: Create a sitemap to define the layout of the store, including the homepage, product pages, categories, collections, legal pages (privacy policy, terms of service), and more.

Theme Selection: I took a Shopify theme that closely matches the desired aesthetic and layout. I customized the theme to ensure it reflects the brand’s identity (colors, fonts, logo placement, etc.).

UI/UX Design: Focus on user experience design by ensuring the site is easy to navigate, mobile-friendly, and provides clear calls to action.

Homepage Design: Typically includes a hero image, featured products, and clear navigation to collections and categories.

Product Pages: Design intuitive, engaging product pages that include images, descriptions, specifications, and pricing.

Collection Pages: Organize products into categories (e.g., “Menswear”, “Accessories”) and allow filtering and sorting options.

Custom Features: This theme doesn’t support specific functionality, So I customize it by modifying the theme’s code (HTML, CSS, Liquid, JavaScript). Customizations included:

* Advanced product filters (by size, color, price, etc.).

* Custom product options (e.g., size charts, color swatches).

* Animation and hover effects to enhance engagement.

Integrations: Implement integrations for tools like:

Payment gateways (PayPal, Stripe, Afterpay).

Shipping methods (Australia Post, FedEx).

Customer support (e.g., chatbots or live chat integrations).

Social media feeds (Instagram, Facebook integration).

SEO Optimization: Set up SEO-friendly URLs, meta tags, and alt texts for images. Ensure that all pages are optimized for search engines, especially the product pages.

Product Upload: Input all products into Shopify with necessary details, including:

* Product descriptions

* Pricing and discounts

* High-quality product images and videos

* Inventory management (track stock levels)

CMS Page: Develop essential pages like:

About Us

Shipping & Returns

Contact

Privacy Policy & Terms

Cross-Browser Compatibility: Ensure that the store functions properly on all browsers (Chrome, Firefox, Safari, etc.).

Responsive Design: Test the site’s performance and layout on various devices, including desktop, tablet, and mobile.

Functionality Testing: Ensure that all store features work correctly:

* Add to cart and checkout process

* Payment processing

* Discount codes and promotions

* Filtering, sorting, and search functionality

Analytics Setup: Implement tracking tools like Google Analytics, Facebook Pixel, and any other tracking codes to measure website performance and customer behavior.

Shipping & Tax Configuration: Set up shipping rates, tax calculations, and other necessary configurations specific to the business location and products.

SEO Optimization: Make sure the store’s SEO settings are correctly implemented (e.g., correct metadata, image alt text, etc.).

Backup: Take a backup of all the store data before launching.

Domain Setup: Connecting a custom domain to the Shopify store.

Final Testing: Run final tests on payment gateways, product functionality, and the checkout process to ensure everything works seamlessly.

Launch Marketing: Announce the launch with email newsletters, social media posts, and possibly a special discount or promotion.

Monitor Performance: After launch, closely monitor the store’s performance to ensure smooth operation. Address any bugs or issues quickly.

Ongoing SEO & Content Updates: Continuously optimize the store for better SEO performance. Regularly update content like blog posts, new products, and promotional campaigns.

Marketing Campaigns: Set up email campaigns, loyalty programs, and retargeting ads. Implement social media strategies to drive traffic to the site.

Customer Support: Set up customer support channels, including email, live chat, and FAQs.