International Dates Exhibition. This annual exhibition, held in December 2023 as part of Riyadh Season, aims to promote the global awareness of the hashtag #عالم_التمور (World of Dates) and strengthen the sector. It attracted over 90,000 visitors, featured 200+ local and international exhibitors, and saw the signing of MOUs with 25 companies to boost the Palm & Dates sector Globally. Over 18 chefs from around the world created dishes with dates, while 15+ ambassadors from various countries attended to enjoy the festivities.
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Asad led a digital marketing campaign that increased online sales by 40% in six months.