Driving Online Sales Growth Through Strategic Funnel Targeting
Chandan pandey
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Posted Jun 23, 2025
Through a precise combination of SEO, audience segmentation, and ad targeting, Banicards experienced exponential growth in both visibility and revenue.
About Banicards:
Banicards Brands, a leading player in the One Piece trading card game industry, sought to enhance its online presence and increase sales.
Campaign Objective & Challenges:
Increase brand awareness among a premium target audience
Boost online sales and improve conversion rates
Compete in a saturated market with low-cost generic alternatives
Achieve a better Return on Investment (ROI) across marketing channels
Solution:
We implemented a full-funnel marketing:
Paid Ads Campaign (Meta & Google)
Top-of-Funnel Awareness: Ran Meta Ads with lifestyle visuals and video creatives to build brand recall.
Mid & Bottom Funnel Campaigns: Retargeted product viewers and cart abandoners on both Meta and Google Shopping with product-specific creatives.
Lookalike & Custom Audiences: Built LLA audiences from high-spending customers and email subscribers.
Conversion Optimization
A/B tested landing pages and added urgency triggers (limited-time offers)
Streamlined the checkout experience to reduce friction
Results (3-Month Campaign Performance):
+31% Increase in Website Sessions
+170% Increase in Online Orders
+140% Growth in Revenue
10x ROI on Paid Ad Spend