Early-Stage Campaign Success: 6X ROAS Achieved from Day One
Chandan pandey
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Posted Jan 28, 2024
A detailed growth plan has been prepared to scale traffic, improve conversions, and optimize ad performance using audience insights and remarketing strategies.
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Timeline
May 1, 2025 - Jun 5, 2025
🏢 Client Overview
Company Name: Flower Parzelle
Industry: Floral eCommerce
Location: Australia
Website: flowerparzelle.com.au
Business Model: Sells dried and preserved flowers, floral arrangements, and gift bundles online across Australia.
🎯 Project Objective
To establish an online presence, increase brand awareness, and drive online sales for Flower Parzelle by optimizing the website for search engines, improving UI/UX, and running targeted paid advertising campaigns.
💡 Solution & Strategy
Paid Advertising Campaigns
Launched awareness, traffic, and sales-focused campaigns on Meta (Facebook/Instagram).
Created custom audience targeting using detailed interests (home décor, weddings, gifting, event planning) and behaviors (engaged shoppers, newly engaged, online buyers).
Developed high-intent ad copies and collaborated with the team to create engaging carousels, videos, and branded content tailored for strong audience interaction.
Analytics & Tracking Setup
Integrated Google Analytics, Search Console, Tag Manager, and Microsoft Clarity to track traffic, user behavior, and conversions.
UI & UX Recommendations
Suggested category structure by Occasion, Flower Type, and Style to improve navigation.
Recommended checkout simplification and shipping strategy (free or flat-rate shipping) to reduce cart abandonment.
✅ Results Achieved (Phase 1)
$1900+ in online sales generated within a month, and in the early stage of the campaign.
Increased website engagement and built initial data for retargeting.
Set the foundation for scaling up performance and improving ROAS in future phases.