Creative Direction for Advertising Campaign
Zoe Perez
Billboard Advertising For Fashion Event 2023
Marketing Campaign For ILOE Studios Show Advertising
About The Company: ILOE Studios, established in 2013, originally I.L.O.E., International Luxury Outerwear Exhibition, established a presence in the Midwest as a leader in the outerwear industry and has developed a longstanding relationship with exhibitors, retailers and industry insiders alike. Since the inception of ILOE, the needs and requests of the Midwest apparel industry have been at the forefront of everything we do and have allowed us to establish a home for any and all apparel industry exhibitors/buyers by expanding into ILOE Studios - a studio like trade show that allows for each department to be showcased in its entirety while remaining an easy to navigate and luxe shopping experience.
My Role: Creative Director/Designer
Task List: To create mailers, custom PR boxes for buyers, billboards, flyers, post cards, email campaigns, website design, and all show printable marketing material.
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Posted May 24, 2023
Provided creative direction for an advertising campaign resulting in cohesive branding across all platforms and increased consumer awareness of the brand.
