High End Branding for Luxury Jewelry Company
Zoe Perez
Overall Branding for GAUDESS
About The Company: More than 20 years ago, GAUDESS jewelry was born of a creative family legacy, and today continues to manifest luxury and elegance through shared positivity. CEO Amy Walko has led the company’s evolution. In perfect alignment with the spirit of sisterhood, GAUDESS was originally founded in 2000 by Amy’s real-life sister Michele Goodbread and reached early success with unique beaded designs. In honor of the unlimited Gaudess potential to unite women through energy and luxury, their positive impact on the world continues.
My Role: SVP of Marketing
Task List: To create a luxury e-commerce website, take and edit product photography, direct the creative for photoshoots, build custom email automations, plan and maintain social content across all platforms, edit all video content, and create printable marketing material.
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Posted May 24, 2023
Designed a complete branding package including website design, product photography and social media content resulting in increased online engagement and sales.
