Labelex Premium Tomato Ketchup — a bold and fresh food packaging design concept created for a modern FMCG brand.
This project explores a complete tomato ketchup packaging and visual branding system, combining strong red and green brand colors, fresh tomato imagery, bold typography, and clean graphic elements to create a distinctive shelf presence.
The design system is presented across multiple real-world applications, including product packaging, retail shelf displays, point-of-sale displays, supermarket promotions, outdoor billboard advertising, delivery truck branding, food-service environments, and brand presentation boards.
The visual direction focuses on communicating freshness, real ingredients, rich taste, quality, and everyday food appeal while maintaining a recognizable and consistent brand identity across different touchpoints.