JCFIT
Kelly Fiallos
DELIVERABLES
Social Media Management | Content Creation | Videography
ABOUT
JCFIT is a CrossFit gym with multiple locations in Jersey City, NJ. I had the privilege of curating personalized social media content aligned with their marketing and sales efforts. One of my favorite teams to work with!
CASE STUDY
In August 2020, during the final phase of New Jersey's strict COVID-19 quarantine, JCFIT launched a social media campaign to inspire the community to return to virtual and in-person group classes (with safety protocols in place), share stories, boost member morale, and promote nutrition awareness.
Campaign Duration: 3.5 months
Frequency: 5 IG/FB posts per week
Outcome: JCFIT retained 90% of their long-term members in virtual group and personal training, along with continued nutritional guidance—a significant success amid concerns over finances and public safety.
SOCIAL MEDIA MANAGEMENT
from the 2020 case study
from the 2020 case study
from the 2020 case study
PRINT DESIGN
postcard design | optimized for print
printable tracking sheet for their nutrition program
poster design | optimized for print
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Posted Mar 15, 2023
Print design, social media management, and content creation for a CrossFit gym in Downtown Jersey City, NJ
