Social Media Management | Content Creation | Videography

JCFIT is a CrossFit gym with multiple locations in Jersey City, NJ. I had the privilege of curating personalized social media content aligned with their marketing and sales efforts. One of my favorite teams to work with!

In August 2020, during the final phase of New Jersey's strict COVID-19 quarantine, JCFIT launched a social media campaign to inspire the community to return to virtual and in-person group classes (with safety protocols in place), share stories, boost member morale, and promote nutrition awareness.

Campaign Duration: 3.5 months Frequency: 5 IG/FB posts per week Outcome: JCFIT retained 90% of their long-term members in virtual group and personal training, along with continued nutritional guidance—a significant success amid concerns over finances and public safety.