Product Manager CelebYou

Problem:

Develop a mobile app from an existing web application to facilitate contests based on video submissions. The existing web application API structure would need to be updated to handle new features and optimized for mobile delivery

Action:

Collaborated with UI/UX designers to translate user requirements into high-fidelity mockups, ensuring a user-friendly and intuitive mobile interface. Built the UX designs for the management suite, to be used in operating the app and managing the ongoing contests. Participated in planning with the programming team to design the updates needed for the mobile app and management suite of tools to run the program. Worked closely with developers and QA testers to define acceptance criteria, conduct user acceptance testing (UAT), and resolve identified issues before launch.

Result:

App developed on time and on budget then launched in conjunction with a influencer campaign. Once launched I worked with the team to review analytics and find ways to optimize the system.