£7m Spent Generating 417,797 Conversions for Insurance Company

I've worked with an insurance client based in the UK, during this past year. They had significant goals to increase their revenue and number of leads. During the same period in 2023, they achieved 213,575 leads, and they their aim was to increase by 50% in 2024. I managed to increase their leads with Google and Bing from 213,575 to 417,797 by 97%.

What did I do to achieve these results?

I fully restructured their Google & Bing accounts with my method to focus on specific customer groups, and audiences. We adopted a full funnel strategy across Google Search, Remarketing, Display and YouTube Ads. Consequently, I worked with the software development team to build high converting landing pages. Where, we're now achieving a quote conversion rate of 65%.