Retouching: Max Impact Tonal Refinement for Campaign/Editorial
Karl Wesneski
This case study highlights advanced tonal correction, blending, and emphasis. The goal was to achieve accurate garment color, balanced skin tones, and consistent backgrounds while preserving natural texture and lighting integrity. The result is refined, production-ready visuals that translate seamless across editorial, advertising, and brand platforms.
Hero image above has background tonality balanced for subject emphasis
Optimize lighting and control background exposure for accurate dress tonality and minimal reflections
Optimize full tonal range to make skin glow and garment colors pop
Emphasize brightness of brand label for clear legibility
Background tonality evened out, garment matched true-to-life
Shadows of bra blended seamlessly with top to ensure the product remains focal point
Shadows evened and garment brightness optimized for improved presentation
Tonal range of shadows expanded while maintaining lighting mood for greater visibility
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Posted Dec 26, 2025
Advanced image tonality control, resulting in production-ready visuals that translate seamless across editorial, advertising, and brand platforms.
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Clients
Sunrise Brands
