Conversion-Focused Campaign for eCommerce Brand

Industry: eCommerce Protective Clothing Brand

Objective: To drive sales while expanding reach to new, high-intent customers beyond the client's existing organic audience.

Platform(s): Facebook (Meta Business Manager)

The client wanted to expand their reach beyond what they were achieving through organic social content. While they initially requested an awareness campaign, I advised pivoting to a conversion-focused approach that would not only reach new audiences but also drive sales (cause why leave money on the table?)

Executed a strategic Advantage+ campaign while refining targeting to reach new, high-intent shoppers.

Prioritized broad awareness with tailored top-of-funnel messaging to fuel scale.

Drew creative insights from top-performing assets to guide a diversified ad format approach.

Structured creative testing with multiple copy variations to optimize for performance early.

Achieved a 7.72 ROAS with over 200 purchases in just 19 days.

Reached 195,000+ unique users and delivered more than 413,000 impressions.

Established foundational performance benchmarks to guide future paid campaigns.