Starknet Earn needed a high-tempo, high-retention launch video to announce their beta release for Bitcoin yield staking. The objective was to take complex DeFi strategies and compress them into a sharp, 22-second visual narrative that captures immediate attention on busy social media feeds.
The Core Challenge & Pivot
A common bottleneck in startup launch cycles is missing design infrastructure. For this project, raw Figma source files of the application dashboard were unavailable.
To bypass this hurdle, I reverse-engineered the entire Starknet Earn platform interface from scratch. Every layout container, token icon, balance counter, and interactive button modal was manually rebuilt to ensure pixel-perfect vector fidelity during dynamic 3D camera sweeps.
Motion Architecture & Visual Flow
The Kinetic Typography Hook
The video opens with a minimal vector clock animation that morphs into fast-paced typography cuts. This establishes an immediate rhythmic pace, syncing word transitions directly to the audio track beats to maximize early viewer retention.
Simulated Spatial UI Interaction
Rather than displaying a flat, uninspired screenshot, I mapped the replicated dashboard onto a skewed 3D viewport. The camera pans fluidly across the yield strategy rows, tracking a simulated cursor interaction that demonstrates the protocol's core value proposition: one-click deployment.
Ui Page designed on After effect
Retention Loop Design
The background utilizes a clean, dark-mode cosmic particle field that matches the Starknet brand identity without cluttering the interface text. The visual layout prioritizes readability, letting the high-yield data points stand out clearly before cutting to the final call-to-action link.
Deliverables
Re-engineered vector UI asset components matching the live platform interface.