InterLux Atelier — Bespoke Furnishings & Objects
Lula Morales
1 collaborator
InterLux Atelier started from a simple question. If InterLux Interiors already had a clear voice in the way it composed spaces, what would happen if that same voice could sign the objects living inside them.
Everything came from there. A parallel brand, autonomous, with its own language, recognizably born from the parent studio.
The starting point
Before drawing anything, we had to decide what kind of brand we wanted Atelier to be. High-end furniture tends to live in predictable places. Heavy serifs, gold accents, an almost institutional tone on one side. Flat Scandinavian restraint on the other, where personality gets sanded down to nothing.
InterLux Atelier couldn't live in either of those rooms. The pieces are sculptural, the materials carry weight, and every object is treated as an authored work. The brand had to behave the same way. Quiet but with a hand behind it. Refined without losing the human gesture.
The logos
We built two marks that live together.
The type logo is written by hand. It works as authorship, as the mark of the atelier, and shows up where the brand wants to feel intimate. Stationery, dedications, piece certificates.
The isotype folds the i and the A into a single continuous stroke. It's the quiet version of the brand. Embossed onto pieces, die-cut on labels, blind-stamped on paper.
Both marks share the same gesture and split the work between them. One speaks, the other authenticates.
The palette
The colors come straight from the materials Atelier works with. Bouclé beige, leather brown, stone grey, aged bronze. Nothing invented. It's the average photograph of the pieces, translated into fixed values.
That decision pays off in a useful way. Any campaign, any render, any piece shot in its real context already falls inside the palette. The brand and the product breathe the same air.
The typography
Three voices, each with a defined role.
Junicode carries the editorial weight. Headlines, longer-form text, anywhere the brand needs to feel like it's saying something with intention.
Switzer handles the functional load. Labels, specifications, navigation. Clean, neutral, willing to step back when stepping back is the right move.
Biro Script Plus brings the handwritten gesture of the logo into the rest of the system. Captions, isolated phrases, small interventions. Used sparingly, on purpose.
How it lives
The brand is built to live more in the tactile than in the digital. Paper, embossing, relief, blind stamping. When something gets printed, how it feels in the hand is part of the design.
Digital follows the same logic, translated. Plenty of air, photographs cropped tight to the texture of a piece, typography that's allowed to breathe. The Instagram feed reads more like a curated archive than a product catalog.
In stationery, the handwritten logo signs. The isotype authenticates. The rest of the system gets out of the way so the material can do the talking.
Atelier ended up as a brand built from the inside out. From material to palette, from the gesture of the atelier to the logo, from the object to the photograph. That coherence is what makes it feel collectible.
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Posted Jun 5, 2026
An identity for a furnishings line born from the world of InterLux Interiors, built around pieces that define a space instead of accompanying it.
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Timeline
Apr 10, 2026 - May 5, 2026
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