Terra Priore - Brand Identity

This project started back in November 2021. The task was to create the identity of a brand new resort.

One of the main client's requests was to create a traditional but classy design.

Goals: 

Tradition is the core business of this company;

The Brand Id should be classy in order to reflect its customer target.

After an extensive initial briefing with the client I quickly started working on the project by researching for inspiration and also by conducting a market research to better frame the brand's identity.

The final logo takes two forms. One presents multiple elements: the sea, earth, sun, the actual resort building, a window. The other one, a monogram, is formed by the two initial of the name Terra Priore (also provided by me). The monogram would be used for specific things such as wine and food labelling.

The client was more than satisfied with the results and couldn't wait for his business to kick off.

Thank you for viewing my work. If this work inspired you, I would love to hear your thoughts and, who knows, maybe start working together for your next venture!

You can follow me on Instagram for more info!