Terra Priore - Brand Identity
Armando Alloggio
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Posted Nov 23, 2022
Italian resort, Apulian experience.
Quick overview
This project started back in November 2021. The task was to create the identity of a brand new resort.
Wine label mock-up
The client's Vision
One of the main client's requests was to create a traditional but classy design.
Goals:
Tradition is the core business of this company;
The Brand Id should be classy in order to reflect its customer target.
Process
After an extensive initial briefing with the client I quickly started working on the project by researching for inspiration and also by conducting a market research to better frame the brand's identity.
Final logo
The final logo takes two forms. One presents multiple elements: the sea, earth, sun, the actual resort building, a window. The other one, a monogram, is formed by the two initial of the name Terra Priore (also provided by me). The monogram would be used for specific things such as wine and food labelling.
On the left: final logo; on the right: final monogram
Results
The client was more than satisfied with the results and couldn't wait for his business to kick off.
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