Logo & Brand Identity: Bloomine by Fahad Qaseem KhawarLogo & Brand Identity: Bloomine by Fahad Qaseem Khawar

Logo & Brand Identity: Bloomine

Fahad Qaseem Khawar

Fahad Qaseem Khawar

The Brief

Bloomine, a plant pots brand selling on Amazon, needed a logo and brand identity that captured the essence of their product line. The logo had to feel organic, minimal, and premium enough to stand out in a crowded Amazon marketplace.

Concept & Direction

The logo is vector-based and built around a floral emblem that ties directly to the brand's core product: plants and flowers. The mark feels natural and intentional, connecting the brand name to the visual identity without being literal or heavy-handed.
Logo Presentation
Logo Presentation

Brand Identity System

The identity extends beyond the logo mark itself. Color palette, typography, and layout rules were developed to give Bloomine a cohesive look across Amazon listings, packaging, and storefront assets.
Brand Identity Mockup
Brand Identity Mockup
Brand Applications
Brand Applications

Design Approach

The design leans minimal. Clean lines, balanced proportions, and a restrained color palette keep the logo versatile across different contexts: product labels, Amazon A+ content, packaging, and digital assets. The floral emblem works at small sizes on product tags and at large sizes on storefront banners.

Deliverables

Vector logo mark and wordmark
Brand identity guidelines (colors, typography, usage rules)
Multiple format exports for print and digital
Amazon-ready brand assets
Built in Adobe Photoshop and Adobe Illustrator.
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