Amazon Storefront Design: HoneyBadgers Sunglasses

HoneyBadgers, a sunglasses brand selling on Amazon, needed a full storefront design that would elevate their brand presence on the platform. The storefront had to showcase their product range, communicate brand identity, and guide shoppers through the catalog in a way that feels premium and intentional.

Amazon Storefronts are one of the few places on the platform where a brand gets full creative control. The design strategy focused on building a cohesive visual experience: hero banners that set the tone, category tiles that organize the product line, and lifestyle imagery that connects the product to the customer's world.

The visual language was built around the HoneyBadgers brand: bold, confident, and outdoor-oriented. Every banner, tile, and product showcase was designed to feel like a single cohesive experience rather than a collection of disconnected images.

Beyond the storefront itself, the project included supporting visuals for product detail pages and A+ content sections. These assets maintain the same visual system so shoppers get a consistent brand experience whether they land on the storefront or a product listing.

Complete Amazon Storefront design (hero banners, category tiles, brand story)

A+ Content / EBC visuals for product detail pages

Lifestyle and product imagery across the full catalog

Consistent visual system tying storefront and listings together

Built in Adobe Photoshop, Adobe Illustrator, and Adobe Firefly.