Amazon EBC, Listing Images & PPC Video

An Amazon seller needed a full creative overhaul for their product listing: A+ Enhanced Brand Content (EBC), optimized listing images, product photography, and a PPC video ad. The goal was a cohesive visual system that would capture attention in search, convert on the listing page, and perform in paid placements.

Amazon listing images are the first thing shoppers evaluate. The image set was designed to communicate the product's key benefits within the first 2-3 swipes: clear hero shots, lifestyle context, feature callouts, and comparison graphics. Every image was built to work at thumbnail scale in search results and at full resolution on the detail page.

The A+ section below the fold was designed to extend the brand story and address objections that listing images alone can't cover. Structured modules break down product details, usage scenarios, and brand credibility in a scannable layout with consistent visual language.

A short-form product video was produced for Amazon PPC campaigns. The video condenses the product's value proposition into a format optimized for autoplay in sponsored placements, where you have seconds (not minutes) to hook a viewer.

Product photography and color manipulation

Amazon listing image set

A+ / Enhanced Brand Content modules

PPC product video

Graphic design and branding assets

Content writing and copy

Every asset was designed as part of one system. The listing images pull shoppers in from search, the A+ content builds trust and handles objections, and the PPC video drives cold traffic back into the funnel. Same visual language across all touchpoints.

Built in Adobe Photoshop, Adobe Illustrator, and Adobe Lightroom.