Scoop Creamery is a whimsical ice-cream store concept, specially crafted for a brief presented by The Brief Association on Instagram. The requirements for the brief included the creation of a complete logo suite, merchandise designs, and captivating packaging. Situated in the vibrant heart of London, specifically on the iconic Carnaby Street, Scoop Creamery stands as an acclaimed, award-winning ice-cream destination. The logo and brand design draws inspiration from the vibrant history of Carnaby Street during the Swinging 1960s. This artisanal ice-cream store caters to both locals and tourists, offering a delightful and whimsical experience to its esteemed clientele.