Carousel Designs | Instagram | Social Media Content

I partnered with a kitchen brand (The Content Kitchenette) to elevate their Instagram presence, focusing on custom content creation and strategic community engagement. The primary goal was to increase brand visibility and follower growth by showcasing their products in a visually appealing and aspirational way.

My responsibilities included:

Content Strategy & Creation: I designed and created a series of custom, high-quality carousel posts, feed posts, and Reels. Each piece of content was tailored to highlight specific kitchen products, design trends, and behind-the-scenes glimpses of the brand's craftsmanship. I also sourced and edited user-generated content to build social proof and community.

Account Management: I managed the brand's Instagram business account, including daily monitoring, responding to comments and DMs, and engaging with relevant accounts in the home and design space. This helped foster a strong community and provided direct customer service.

Performance Reporting: I provided regular analytics reports on key metrics such as follower growth, engagement rates, and content performance. This data-driven approach allowed us to refine our content strategy and ensure we were meeting our goals.

Results: The project led to a significant increase in the brand's Instagram engagement and follower count. The custom carousels, in particular, saw high save rates and shares, indicating that the content resonated deeply with the target audience of homeowners and interior design enthusiasts.