Instagram and TikTok Reels | Social Media Content Creation

For The Home Editz, I was tasked with transforming a provided library of raw video clips and brand assets into a dynamic content strategy for Instagram Reels. My goal was to create scroll-stopping content that felt organic to the platform and aligned with their brand's aesthetic. I focused on leveraging trending audio, popular formats, and native text overlays to maximize reach and engagement.

I developed and edited a series of 5-second to 10-second Instagram Reels each week. Key deliverables included:

Edited Reels: High-quality, polished videos edited for rhythm and flow, featuring quick cuts and seamless transitions.

Text Overlays: Strategically placed on-screen text overlays designed to hook viewers and communicate key messages quickly, following native IG/TikTok best practices.

Trending Audio & Formats: Integrated popular, trending audio and formats (e.g., "satisfying reveals," "before and afters," and "product highlights") to increase discoverability and virality.

Caption & Hashtag Strategy: Wrote engaging captions and curated relevant hashtag sets for each Reel to optimize for the Instagram algorithm.

The content strategy and edits led to significant growth in The Home Editz's Instagram presence.

Increased Engagement: The Reels series achieved an average engagement rate of 15%, which was 2x higher than their average static post engagement.

Audience Growth: The Reels contributed to a 20% increase in followers over the first two months of the campaign, driven primarily by content going viral on the "For You Page."

Viral Content: One particular Reel generated over 1 million views and was shared more than 10,000 times, becoming their top-performing video asset to date.

Brand Awareness: The content helped position The Home Editz as a go-to source for home organization inspiration, driving traffic directly to their website and product pages.