Shapedbylish-Visual Identity
Asif Kazmi
Shapedbylish
Visual Identity Design
Design by: Asif Kazmi
Client: Alisha
Segment: Health & Fitness | Nutritionist
Brand strategy, Positioning & Graphics design | www.shapedbylish.com
BRAND MISSION AND VISION
SHAPED is a lifestyle changing experience for women that encourages, uplifts, and empowers on their path to maintaining a healthy lifestyle. A vision to get as many people, especially women, on board and to attract them felt like the greatest challenge Alisha faced. She has services that fit every women's needs and preferences, from weight loss & toning to body weight and intense shape training to circuit training, HIIT and more.
She carry her own products, offering holistic meal plans, safe and effective customized herbal detox tea, smoothies, a delicious and healthy meal prepping service.
CORE ESSENCE
At Shapedbylish, her core essence is centered around empowerment and transformation. She is not just a fitness brand; She is a movement that empowers women to unlock their full potential and embark on a journey of positive change. Her brand is built on the unwavering belief that every woman has the strength within her to transform her life, body, and mindset.
Thank you!
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Posted Jul 6, 2025
Crafted a full rebrand for a women’s fitness brand, creating a bold, modern identity that highlights strength, confidence, and community.
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