Launch of Cytoplast Suture in Brazil

“Lightness and strength in a single technology” — Both the ad and folded flyer were the first announcements of Implacil’s launch of the exclusive Cytoplast suture thread in Brazil.

I created the tagline, the design, and the idea of the rhythm gymnastic emulating the suture’s design. The relation between the gymnastic’s performance and the suture is a parallel of how sharp and precise is the new suture while at the same time being lightweight and easy to use: A gymnast performance is swiftly and delicate to its viewers, but it requires strength and endurance to be accomplished.

[The "Implacil De Bortoli" logo was not designed by Ryan Flesch]