Hustle24 | Copywriting for Clothing Brand's Slogan Creation

Kay Georgiou

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Copy Editor

Copywriter

Copy Strategist

OVERVIEW

Collaborated with Hustle24 to craft a powerful brand statement and messaging framework. The goal was to distill their identity into a sentence that resonates with their target audience—ambitious individuals striving for greatness.

OBJECTIVES

Develop a compelling brand slogan/tagline that encapsulates Hustle24’s ethos.
Align the messaging with their aspirational and streetwear-inspired identity.
Position Hustle24 as a clothing brand that represents ambition, hard work, and exclusivity.

DELIVERABLES

📦 Tagline + Messaging Framework 🎯 Focus Areas:
Finalized tagline: "Worn by Dreamers, Desired by All."
Short brand manifesto to articulate the identity.
Messaging pillars focusing on ambition, community, and exclusivity. 📐 Output Format: Text-based deliverables for use across social media, website, and marketing materials.

PROCESS

1️⃣ Brand Exploration:
Conducted research to understand Hustle24’s audience and values.
Identified key themes: ambition, exclusivity, and a 24/7 hustle mindset.
2️⃣ Tagline Creation:
Developed “Worn by Dreamers, Desired by All” to reflect the brand’s lifestyle appeal.
3️⃣ Identity Expansion:
Wrote a brand manifesto to build on the tagline.
Created messaging pillars to guide future campaigns.

RESULTS

Delivered a bold, memorable tagline: "Worn by Dreamers, Desired by All."
Developed a messaging framework to position Hustle24 as the go-to brand for dreamers and hustlers.
Enhanced their brand identity through aspirational and relatable copywriting.
Let’s Work Together!
🌟 I’d love to bring the same clarity and creativity to your projects. Whether you’re looking for sleek ad visuals or emotionally driven campaigns, I can help elevate your brand’s presence.
Why Choose Me?
Simple: SPEED & QUALITY
Looking forward to joining your network! 🤝
Warm regards, Kay
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Posted Nov 30, 2024

Developed the defining tagline 'Worn by Dreamers, Desired by All' for Hustle24 and expanded it into a cohesive brand identity through compelling copywriting.

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Copy Editor

Copywriter

Copy Strategist

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